• Youth & Opportunity United Evanston, an organization that hosts after-school and summer learning programs, has plenty of students with a passion for sports. But creating opportunities to play for more than 1,400 participants across Evanston hasn’t always been easy for Y.O.U. Program Manager Michelle Hinojosa. Enter, TrueNU. “I connected with Jacob [Schmidt] and TrueNU because we’re always looking for someone who can come in and play sports with our kids,” she said. “Finding out that working with these student-athletes would […]

  • By Boo Buie | As told to Austin Siegel A few weeks ago, John Shurna called me before our game against Michigan. I was closing in on his record as Northwestern’s all-time leading scorer and he wanted to offer me an early congratulations. Then, he told me “This is what Billy McKinney did for me when I broke his record. And now, I want to do the same thing for you.” It got me thinking about how when the day […]

  • Ask Christian Guenther, and the same thing happens at the Northern Suburban Special Recreation Association after every visit from a Northwestern student-athlete. “Everyone starts wearing Northwestern gear,” he said. “And then they start requesting that we go to Northwestern games so they can see the athletes compete. I’ve started getting a lot of requests for anything that has to do with Northwestern.” The partnership between TrueNU and the NSSRA is only about a year old, after Northwestern’s first NIL collective […]

  • Wildcat Nation – As you know, college athletics is changing in front of our eyes. 14 months ago, we created TrueNU to help our programs compete in the N.I.L. space and many of you reading this stepped up and generously supported our efforts. Last year, TrueNU invested roughly 2,000 hours supporting our community with the N.I.L. – the time, talent, and influence – of NU athletes from all 19 varsity programs. We are very proud of the year we had […]

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