Our Mission is Clear

TrueNU energizes student-athletes, charities, and Northwestern University supporters to positively impact our community and our world.

With our colors flying
We will cheer you all the time

TrueNU is a unique platform that enables community-minded NU student-athletes to do well while doing good through NIL partnerships. We connect local charities with Wildcats from all varsity programs – putting their time, talents and influence to work to help our community thrive.

Spread far the fame of our fair name. Go Northwestern, win that game!

  • Charities Win – forming strong bonds with talented Northwestern student-athletes while benefiting from increased visibility and good work.

  • Student-athletes Win – putting their time, talent, and good name to work for great causes while unlocking valuable NIL opportunities.

  • Our Community Wins – shaping the next generation of influential leaders and philanthropists while nurturing a culture of community service.

Supporting worthy charitable causes by leveraging the NIL of all NU athletes. That is TrueNU.