Fight for victory

The TrueNU Collective energizes student-athletes, charities, and Northwestern University supporters to positively impact our communities.

Go Northwestern, win that game!

This is TrueNU

TrueNU focuses on building partnerships with local charities and connecting them with the time, talents, and good work of NU student-athletes. Our goal is to shape the next generation of influential leaders and philanthropists while nurturing a culture of community service.

NIL the NU Way: TrueNU works closely with its charitable partners to make sure their needs are supported and fulfilled by brokering NIL deals with athletes from all 19 varsity sports at Northwestern. Our approach is one of integrity, inclusivity, and transparency which helps ensure our future leaders are diverse and well represented in our community.

  • Charities Win – forming strong bonds with talented Northwestern student-athletes while benefiting from increased visibility and good work.

  • Student-Athletes Win – putting their time, talent, and good name to work for great causes.

  • Our Community Wins – shaping the next generation of influential leaders and philanthropists while nurturing a culture of community service.
NU Fans

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TrueNU is recognized as a 501(c)3 organization by the Internal Revenue Service, exempt from federal income tax. Donations can be claimed as charitable income tax deductions. 

TrueNU is proud to support these charitable partners