Jacob Schmidt
Executive Director, TrueNU

Jacob was hired as TrueNU’s Executive Director in December 2022.

After spending ten years working for Northwestern Football overseeing both player development and operations, Jacob has a vast amount of knowledge and experience within student-athlete development, alumni relations, and department operations. His relationships with key stakeholders within the Evanston, Chicagoland, and NU communities should prove invaluable as he leads the collective’s day to day efforts to amplify the causes of our charitable partners.

Jacob went from walk-on to starting running back for the Wildcats between 2007 and 2011 before joining Coach Fitzgerald’s staff in 2012. He holds a Bachelors Degree in Education and Social Policy and a Masters in Higher Education Administration from NU.

He and his wife, Hallie, are proud parents of three amazing children: Emmett, Cameron, and Madison.



Board of Directors

Paul Schneider
Paul SchneiderCo-Founder & Managing Director, SLK Finance
Northwestern University BA, 1996
Kellogg School of Management EMBA, 2011
Northwestern University Board Trustee
Tonjua “TJ” Jones
Tonjua “TJ” JonesRegional Business Director, Boston Scientific
Northwestern University BA, 2007
Northwestern University M.A., 2009
Northwestern Football, 2003 – 2007
Tammy Williams
Tammy WilliamsWealth Advisor, Cooke Financial Group
Northwestern University BA, 2009
Northwestern Women’s Softball,
2006 – 2009
Alison Smith
Alison SmithBrand Manager, Heluva Good!
Northwestern University BA, 2009
Northwestern University M.S.J
Northwestern Women’s Field Hockey, 2005 – 2009
Dean Kelley
Dean KelleyPresident, Abbott Land & Investment Corp.
Northwestern University BA, 1984
Kellogg School of Management MBA, 1988
Nathan Taphorn
Nathan TaphornAVP of Employee Benefits & Private Equity, HUB International
Northwestern University BA, 2017
Northwestern Men’s Basketball,
2013 – 2017
Alexis Prousis
Alexis ProusisVice President, Marketing at Blinkfire Analytics, Inc.
Northwestern University BA, 2007
Northwestern University MS, Journalism, 2014
Northwestern Women’s Tennis 2003-2007